Mondelēz International's annual State of Snacking™ report
Mondelēz International’s annual State of Snacking™ report is a global consumer trends study examining insights on how consumers make snacking decisions.
Throughout the past few years, the Report has become a landmark in the snacking industry, in support of Mondelēz International’s mission to lead the future of snacking.
THE STRATEGIC OBJECTIVE
To maintain and reinforce leadership positions in the global snacking market, monitoring in real time has become a key requirement for F&B companies. Mondelēz International's research needed to evolve from a consumer survey into a strategic foresight platform to guarantee the most accurate trend report. They needed to:
- Anticipate how taste preferences and sensory expectations are shifting worldwide
- Identify emerging aesthetic codes influencing packaging and brand expression
- Understand the cultural dynamics shaping snacking rituals and occasions
Crucially, the objective was not simply to analyse short-term trends. The ambition was to build a mid-term, credible, and data-backed vision for the future of snacking, one that reinforces category authority, supports long-term innovation pipelines, and positions Mondelez as a cultural as well as commercial leader.
For Nextatlas, this type of strategic partnership demonstrates how AI-powered cultural intelligence and global consumer trend forecasting can transform a report into a forward-looking decision-making tool.
Nextatlas' Predictive Cultural Intelligence Integrated into Foresight Strategy
Nextatlas contributed to the report by utilizing its AI platform, which taps into the insights of innovators and early adopters. Through advanced algorithms, we track and analyzes data from social media feeds, news sources, and other channels to identify emerging trends and shifts in consumer behavior, empowering brands like Mondelēz International to make informed decisions about future innovation and marketing strategies.
Through its integration into Mondelēz’s FTR infrastructure, Nextatlas provided the predictive framework underpinning the future-focused section of the report. Leveraging a global early adopter dataset of more than 300,000 individuals, multi-source social and digital ecosystem analysis, and proprietary predictive indicators offering up to 12 months of foresight, Nextatlas enabled Mondelēz to:
- Detect emerging lifestyle and behavioural signals
- Identify patterns linked to health, sustainability and experience
- Map how demographic and societal change will influence future snack demand
The MDLZ Snacking Trend Radar, developed in collaboration with Mondelēz International's other research partners and us, visually presents prioritized trends for easy navigation. This radar, a subset of Mondelēz's comprehensive Trend Framework, categorizes trends based on their potential impact and projected timeline, offering a structured approach to understanding and anticipating industry shifts, guiding strategic decision-making for the future of snacking.
Nextatlas Monitors Emerging Consumer Signals to give you Category Leadership
Nextatlas provides predictive, data-driven consumer intelligence powered by global early adopters and continuous cultural monitoring. By analysing behavioural data across multiple social and digital ecosystems, Nextatlas enables brands to:
- Detect early snacking trends shaping future demand
- Understand how lifestyle evolution influences category expectations
- Identify the cultural forces redefining value, taste and experience
This behaviour-led, foresight-driven approach allows organisations to move from reactive marketing strategies to category-defining leadership grounded in measurable consumer insight.
How We Work: From Cultural Shifts to Category-Defining Strategy
Nextatlas identifies the macro consumer trends and lifestyle transformations shaping your category, continuously tracks emerging behavioural signals across markets, and translates cultural intelligence into actionable brand positioning and innovation strategy.
Through ongoing monitoring and predictive modelling, we help organisations anticipate what will define relevance over the next decade and turn consumer insight into sustained category leadership.
The brands that define their category are those that understand what relevance will look like tomorrow. Through predictive consumer intelligence, Nextatlas transforms emerging signals into category-defining strategy.
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