The Science of AI Trend Forecasting
At the core of Nextatlas is a sophisticated engine designed for high-precision AI trend forecasting. Unlike traditional market research, our AI doesn't just track what is happening now; it identifies what will happen next by monitoring a curated ecosystem of over 300,000 verified early adopters.
The Nextatlas AI Methodolgy
By processing millions of real-time data points from across socials, our technology detects "weak signals" and emerging patterns with 93% predictive accuracy. We transform raw, unstructured data into scalable forecasting insights, allowing brands to anticipate market shifts and consumer behaviors long before they reach the mainstream.
Identify
Nextatlas crawls through millions of social web posts from Twitter, Instagram, Reddit, etc. related to trend/style/innovation in order to discover potential new industry-specific early adopters.
Evaluate & Filter
Users connected to certified early adopters are added to the potential source pool and filtered (removing spam and sponsor heavy posts, excessive follower counts, etc) to ensure relevance, quality, and authenticity.
Data analysis
Content published by profiles in the source pool are collected and analyzed by the Nextatlas AI to extract data relevant to industry & consumer trends.
Act & Foresight
We translate weak signals in consumer conversation to predict emerging trends and actionable insights that help you find the next big thing.
Our AI in numbers
93%
Accuracy of prediction
300K+
Early Adopters
600K+
Tracked tags
2,5M+
New post / week
3 years
of historic data
What are the Benefits of the approach?
Deep Learning
Bring insight to data interpretation with unique cognitive frameworks and text analysis
Early Adopter Selection
Identify the first movers across channels to find trailblazing voices
Shift Detection
Anticipate of big market shifts through weak signal spotting
Forecasting At Scale
Validate and categorize phenomena for resonant trend analysis
We are committed to Privacy
We only use publicly accessible social media content and do not use or sell private personal data in any of our analysis. All data collection and analysis is done in accordance with GDPR standards and best practices.
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Italy
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