Food & Beverage

Name: Nextatlas
Author: Nextatlas

Second Quarter 2018 Report

FREE

Winter is over, and food and drinks are a great way to wash discontent away. As days grow longer, we, nonetheless, spend hours at the office, rushing to get things done but struggling to keep socially active, fit, and up-to-date. How are consumers combining those two realities when it comes to their food choices and nutritional information?

Key Insights
What's inside

Food can be healthy and fun, even at the office
Younger generations make conscious decisions
Food combinations and recipes are attention grabbers
Brands are addressing new needs with new packagings, new flavors and innovative approaches

3 curated trends pertaining to the Food&Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
Significant key insights from the analysis of each trend
Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
4 + Examples of innovative brand ideas addressing the topics identified