Food & Beverage

Name: Nextatlas
Author: Nextatlas

First Quarter 2019 Report

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Veganism was for years seen as a bizarre attitude facing a lot of hardship, but it is becoming a mainstream approach to conscious and sustainable life, dear across all generations. This has many facets going from Far East Influences to specific approaches impacting our fast paced metropolitan lives.

Key Insights
What's inside

"Vegan is Fun & Tasty” Distancing veganism from its image of healthy-but-tasteless food and presenting it in more tasty and not-so-healthy options
"On the go has to be pleasant” With today's busy lifestyles, breakfast is a meal that is often skipped. Those who do eat breakfast every day often do it during their commute or at their desks.

3 curated trends pertaining to the Food&Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
Significant key insights from the analysis of each trend
Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
5 + Examples of innovative brand ideas addressing the topics identified