Food & Beverage

Name: Nextatlas
Author: Nextatlas

Third Quarter 2018 Report

FREE

Foodies and their #foodporn are becoming a boring niche; brands should take more notice and find real paths to engage their consumers in more complex and premium experiences, rather than style over substance.

Key Insights
What's inside

Food fashion functions as fresh and alternative publicity versus traditional advertising
The use of technology and other innovations are loved by bar-goers
Single-message brand narratives, which used to be highly effective on broadcast media, are no longer efficient on social media

3 curated trends pertaining to the Food&Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
Significant key insights from the analysis of each trend
Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
4 + Examples of innovative brand ideas addressing the topics identified