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Backyard adventures
Mobility | Issue 2
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Despite rampant enthusiasm, our return to leisure travel has been a gradual dance, moving around countless restrictions and concerns. In this measured outstretch, passionate travelers have been met by a host of new and previously neglected opportunities that completely reframed the travel ecosystem.
Key Insights
What’s inside
- The confinement of persistent lockdowns led people to a greater appreciation of nature and the outdoor world and an enthusiasm for outdoor-centric activities
- Domestic tourism and local weekend getaways emerged as an oasis for insatiable travelers
- A patient introspection of our travel behaviors is nurturing quieter, more ingratiated experiences in line with paradigms of slow travel
- 3 cultural drivers & curated trends pertaining to the Mobility sector that have gained traction and point to specific consumer attitudes and expectations.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs, and charts pertaining to target analysis, cross-industry relevance, and geographic localization
- 6 Examples of innovative case studies and brand ideas addressing the topics identified