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Travel & Mobility
Second Quarter 2020
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In the midst of the global pandemic scare, the nature of travel and the status of mobility are being questioned after decades of being an obvious condition and possibility for a big chunk of the world’s population. What will come next? Will the role of personal safety change dramatically?
Key Insights
What’s inside
- VR for the travel industry will impact the perception of real spaces
- Our perception of seasonality has become blurred: seasons are now perceived as a sensorial experience and are being artificially reproduced
- Creatively blending job responsibilities with personal serenity
- 3 curated trends pertaining to the Travel & Mobility industry that have gained traction and point to specific consumer attitudes and expectation.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
- 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
- 6 Examples of innovative brand ideas addressing the topics identified