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Food & Beverage
Second Quarter 2021 Report
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As consumers reach for new heights of physical and mental health and function, an evolved market of supercharged health food and drink is taking center stage. This new generation of quasi-medicinal snacks is pushing the boundaries of health benefits as well as taste, texture, and the eating experience.
Key Insights
What’s inside
- Vitamins and supplements are integrating into more consumer's lifestyles while pushing specificity and creativity in their delivery
- The new frontier for the nutraceutical market is dawning in the kitchen as medicinal foods take a massive leap in both health benefit and enjoyment
- The prominence of this new class of health food may be driving radical, and often misleading, precedents in brands' health claims
- 2 cultural drivers & curated trends pertaining to the Food & Beverage sector that have gained traction and point to specific consumer attitudes and expectations.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs, and charts pertaining to target analysis, cross-industry relevance, and geographic localization
- 4 Examples of innovative case studies and brand ideas addressing the topics identified